B2B - Direct Marketing
Projects/Project Management, client interface, supervision/quality assurance,
data base management, market research, lead generation, script writing,
appointment setting: NaviAsia, ASIBPI, Donway, Channel Velocity; Starbucks,
Pot O Gold
Coffee Service; Electronic Business Machines, Spinoza, NSI
Communications; StraightLine Technologies; T & M Vending; Management
Technologies, Inc; Pinpoint Direct Marketing; Kibble & Prentice; Imagicorps;
Returns Online; Guestware; LawClass.net; Leadbyte; Net
Conversions.
Marketing Strategies - EMERALD
CHAPEL - Copy writing and ad design, logo concept design, postcard design,
bridal show exhibit design including 4'x6' poster, collateral data sheets,
design and production of web site and brochure. Scope of continued project
includes data base management, operations manual, direct marketing strategies,
business plan development, press releases.
Product Launch Sales Director
- INSTITUTE FOR TRANSFORMATION Elearning, web-based training Set up the Sales
Department, data base design and management, prospecting and test marketing into
Fortune 1000, best employers in local, regional and national markets, created
sales e-collateral, developed sales strategy and projections. (startup
company, underfunded)
Telesales Department
Implementation - ELECTRO PRODUCTS - Computer Cabling and Connectivity Co. Kent,
WA. Implemented inside sales department: telesales manual, wrote script,
interviewed, hired, trained internal account executive, guided management for
best practices.
Market Research &
Recruiting - SH ASSOCIATES, EXECUTIVE RECRUITERS Redmond, WA RECRUITING AND
MARKET RESEARCH, technical and tech sales/marketing positions and candidates
nationwide
Director Business Development
- LEADFLOW, INC. Direct Marketing Consulting Firm, Lynnwood, WA DIRECTOR,
BUSINESS DEVELOPMENT, SENIOR CONSULTANT, PROJECT MANAGEMENT, direct marketing to
mostly high tech and e-commerce companies - client relations, data base
guidance, outside sales, total management of consulting projects involving
training and telesales department implementation, formatted electronic
collateral, web site architecture and general development, researched new
technologies, implemented enhanced control procedures. (see Seattle project
detail)
Telesales Department
Implementation - BREAKWATER SECURITY ASSOCIATES, INC, Seattle, WA - INHOUSE
TELESALES DEPARTMENT IMPLEMENTATION, telesales operations manual, team training,
management interface
Sales Coaching - Telemarketing
Manual - SOUNDTEL, INC. Woodinville, WA - SALES COACHING & BASIC
TELEMARKETING MANUAL for inside sales department.
Productivity &
Professionalism Training Consulting - BIRTHDAY EXPRESS.COM, Kirkland, WA
PRODUCTIVITY & PROFESSIONALISM CONSULTING for newly promoted inbound call
center managers.
Inside Sales Training - Sales
Support Specialists and Managers - DIAGNOSTIC ULTRASOUND, Redmond, WA -
TELEPHONE TECHNIQUES, PENETRATING BARRIERS, PRODUCTIVITY, AND HANDLING UPSET
CUSTOMERS - Two stage training and consulting for (1) Sales Support Specialists
and (2) three marketing department managers.
New Customer Qualification
- CITY MORTGAGE, Ballard, WA - Developed Qualifying Section - MARKETING
COORDINATOR Telephone QUALIFICATION OF RESIDENTIAL LOAN
CUSTOMERS
MARKETING CONSULTING (dba Commercial Construction Marketing
)
·Golden West
Construction
·Simon
Construction
·Richter Project
Management
·Becker
Development
·Prisma Construction &
Development
·SBI
Construction & Engineering Co.
·ABI
Construction
·K-1
Construction
·DeComa Construction
·Reed
Construction
·Rodin/Neil
Construction
·Elder &
Associates
The needs of each client and their existing procedures varied.Primarily developed new clients, handled preliminary bidding procedures,
developed or enhanced clients' marketing systems - through lead tracking
system,implementation of telemarketing procedures and development
of written promotional materials.
MANAGEMENT & MARKETING
SYSTEMS (dba 21st Century Communications
Systems)
·Marshall Construction -Helena, MT -
wrote a complete personnel and operational policy
manual
·Marina Financial - Marina Del Rey, CA - developed a
comprehensive portfolio of loan programs, lender liaison and internal
publishing, commercial real estate financing accounts.
·Secured Bankers
Mortgage -
Developed new
business, improved marketing procedures.
·Helena VIP,
International -
Developed public relations, staff performance standards, set up telemarketing
department, initiated computerized client management system; resolved
quasi-legal issues.
·New
Concepts Singles Club & Magazine - Performed technical editing,
writing, public relations services.
·Cruzin’ Slotcar
Raceway -
Chandler, AZ - wrote a personnel and operational
policy/procedure manual, developed investor package, filled in as manager during
owner's absence.
·Broadway Estate Sales
-Developed a
complete marketing system
·Confidential Search,
Int’l -
Established a Securities Executive Search Division from nothing
·Mountain Sky
Publishing -
Managed 5 individual geographical locations - interfaced with local Chamber of
Commerce, developed new partnerships
·Atma Chanti
Publications -
Developed new customers and distributors
·Dragonfly
Productions -
Developed and implemented regional sales/marketing plan for whole life
expo.
·Fine
Lines -
Marketing Firm - New client development, interface with proposal
process
·Meadowsweet
Herbs -
Marketing strategies,scripting, procedures and owner sales
coaching for establishing herb product wholesale
division
·Traditions Collectibles
- Marketing
procedures, scripting and management coaching for new engraving division;
·Northwest
Media - Developed new locations, new
customers and investor relations for regional expansion
·The
Clarke Group
- Project
Management for Eastern Washington area - Liason
with Chamber of Commerce, developed new locations, public relations, new
customers
·Marketing Solutions
Northwest -
Client development
